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山风coffee

品牌视觉 · Brand Visual · 品牌延展
2025

为一位设计主理人在新办公空间中创立的咖啡店构建品牌视觉系统。品牌名称"山风"源自原设计公司名称中"岚"字的拆解,将"山"与"风"转译为向上、开放与流动的品牌意象。项目围绕"山顶的风"展开,从标志、视觉识别到包装应用,塑造一个兼具设计气质与社群属性的咖啡品牌。

A brand identity system created for a coffee shop founded by a design studio owner within a new workspace. The name "Shanfeng" comes from the deconstruction of the Chinese character "岚", separating it into "mountain" and "wind". Centered on the idea of "wind on the mountain top", the project translates elevation, openness, and movement into a complete visual identity and packaging system.

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01主视觉 · Key Visual
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02品牌标识 · Brand Identity
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03–04应用 · Applications
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05字体 · Typography
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06延展 · More
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07-08延展 · More