围绕校内商业项目构建一套轻量化 IP 视觉系统。项目以铜锣烧形态与品牌符号为基础，延展出毛绒公仔、钥匙扣、包装与食品烙印等产品化应用，在可爱、柔软与食物记忆之间建立具有识别度的品牌体验。
A lightweight IP-based visual system developed for a campus commercial project. Based on the form of dorayaki and the brand's graphic symbol, the project extends into plush characters, keychains, packaging, and food branding applications, building a recognizable experience between cuteness, softness, and food memory.
