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品牌视觉 · Brand Visual · 数字媒体
2024

以"光头"作为反叛性的视觉符号,构建一个关于个体态度、自我表达与身份切换的品牌实验。项目通过夸张、幽默和超级英雄式的角色延展,将"bold"从一种外形特征转化为一种主动表达立场的视觉人格。

A brand experiment built around the bald head as a rebellious visual symbol. Through exaggerated, humorous, and superhero-inspired character extensions, "bold" is transformed from a physical feature into a visual personality of attitude, self-expression, and identity shift.

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